HEART of Hollywood’s priorities are all of our priorities: History; Economy; Arts and Architecture; Renewal; and Tradition.  With these principles in mind, this initiative promotes economic growth, world-class design, and a strong sense of place and community in the historic core of Hollywood, mostly centered on Hollywood Blvd and the Walk of Fame.

HEART of Hollywood works with residents, business owners, the historic preservation community, the Chamber of Commerce, the B.I.D., and more to identify where stakeholders’ needs and visions overlap, and we use this critical engagement to help define and refine our scope of work, and the projects and priorities we pursue.

As more people live in and visit Hollywood, we want to make sure they stay - and while they’re here, they can soak in the history; have a pleasant pedestrian experience; contribute to our local economy; and enjoy all that Hollywood has to offer.  We’ll do this with collaboration, vision, and a whole lot of heart.