Posted on 09/17/2020
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“Hollywood is well served by off-street public parking, but that’s not always clear to drivers,” said Councilmember O’Farrell. “The concept for the HEART of Hollywood initiative and its signature project, the Walk of Fame Master Plan, envisions a better overall experience for local residents and visitors to Hollywood. For drivers, that means being able to park efficiently. These signs are the first step toward better utilization of our public parking facilities, so that people can park easily, and then enjoy the area on foot.”

Hollywood’s three municipal parking garages are: Lot 670 (1710 N Cherokee Ave), Lot 702 (1627 N Vine Street), and Lot 745 (6801 Hollywood Boulevard). Together, the facilities offer approximately 4,000 public parking spaces. Prior to COVID-19, the garages had a cumulative average vacancy rate of 44%; since the pandemic began, the vacancy rate is 80%.

“People come from all over the world to visit Hollywood. Once they get here, we want to make sure they feel welcomed and at home," said LADOT General Manager Seleta Reynolds. "This new signage will guide residents and visitors alike, part of a series of improvements to make Hollywood streets more inviting for all."

Many of the new digital occupancy signs are designed in an Art Deco style, consistent with pedestrian signage installed in 2019 and with other improvements conceived in the Walk of Fame Master Plan. LADOT is now working to complete the second and third phases of digital wayfinding in Hollywood. Phase Two will include the placement of additional digital occupancy signs in the vicinity of each of the garages, pointing drivers to the facilities. Phase Three will include the upgrade of six existing - but currently deactivated - digital messaging signs, along with the installation of five new digital messaging signs. These signs will be programmable with information for motorists and will be placed around the perimeter of Hollywood, alerting drivers to upcoming events, street closures, etc.

“As Hollywood looks to emerge from COVID-19, this infrastructure will be welcomed by the business community,” said Rana Ghadban, President and CEO of the Hollywood Chamber of Commerce. “These timely investments will literally welcome people back to Hollywood and help our neighborhood recover from the pandemic.”

“In addition to the practical benefits of these signs, they are also important in terms of placemaking,” said Kristopher Larson, President and CEO of the Hollywood Partnership. “The Art Deco motif is closely associated with Hollywood, and we look forward to seeing this aesthetic revived over the coming months and years, as more improvements come to Hollywood.” 

For more information on Councilmember O’Farrell’s HEART of Hollywood initiative, the Walk of Fame Master Plan, and other updates in Hollywood, visit