HEART of Hollywood’s priorities are all of our priorities: History; Economy; Arts and Architecture; Renewal; and Tradition.  With these principles in mind, this initiative promotes economic growth, world-class design, and a strong sense of place and community in the historic core of Hollywood, mostly centered on Hollywood Blvd and the Walk of Fame.  We work with residents, business owners, the historic preservation community, the Hollywood Chamber of Commerce, the Hollywood Partnership, and more to identify where stakeholders’ needs and visions overlap, and we use this critical engagement to help define and refine our scope of work, and the projects and priorities we pursue.

VIEWWalk of Fame Master Plan - 50% Schematic Design Progress - 11/19/2020 Community Presentation (VIDEO)

Please join us for a "Heart to Heart" virtual roundtable session - resuming soon, and on a regular basis!  Email daniel.halden@lacity.org to RSVP or for more information.

Virtual Heart to Hearts